I do have my Doctorate and I do have experience as a university professor and Dean.
(1) My Doctorate is in Education: Teaching and Administration rather than in English though I do have in-depth studies in Communications, Literature and Creative Writing.
(2) My experience working as Dean included all the planning, curriculum revision, course planning, program development, obtaining the approvals for new classes and programs and, as well, I have the teacher training experience noted.
(3) Additionally in my work for language study schools over the last 8-plus years I have gainied experience in all phases of international exchange program development, program and course planning, program promotion and more. And...
(4) I am fully qualified and experienced in development of research programs that may be applied to either educational development or to the business facets of the university.
Even though my major course of study in the university, however, was not English.
I do have the following unique qualifications...
(1) The last 8-plus years of my career I have focussed entirely on language learning
(2) At my company this past 3 years, we conducted a large-scale research study comparing the relative effectiveness of immersion language study and traditional classroom study.
(3) I presented the results of this study at the 2005 NAFSA International Study Abroad Conference in Seattle, Washington.
(4) My Doctoral work at Columbia University (as noted on my CV) focused on ?on-Traditional Teaching/Learning Methods? and this study was a natural outcome of that earlier work.
(5) I have ample teaching and supervisory experience to the highest levels in both education and business. And,
(6) If this university wants to promote language study and/or other programs to foreign students I can provide top-level assistance in that area as well.
Academic Credentials
Ed.D 1974 Columbia University/NewYork Thesis: Non-traditional Teaching/Learning Methods
MA 1967 San Diego State University/Ca Thesis: Art/Design
BA 1965 San Diego State University/Ca Major: Communications/Design
Administrative and Teaching Experience
Dean and Professor/School of Communications: Universidad San Francisco de Quito/Ecuador 1992/1995
Dean of the School of Communications and Arts with responsibility for 32 full-time and 28 part-time faculty. Totally revised undergraduate curriculum introducing BFA and MA/MFA degrees and implementing internship programs. Contributed to development of university exchange programs with U.S. colleges. Increased the number of students in the School by 38% making it the second largest in the university. Professor of Advertising, Marketing and Communications.
Tenured Professor of Advertising and Design: KeanUniversity/New Jersey/USA 1973/1977
Established and supervised advertising and graphic design courses, an internship program with an off/campus television station and spearheaded development of a grant/funding group among department faculty.
Department of Defense Schools, Japan (Middle School Yokohama)
1969-1970
Middle school art teacher
Professional Experience
Director of Marketing: Language Study Centers/Spain January 2001-present
Worked with company Director and investors to establish and launch an international study abroad/language study agency. Negotiated representation contracts with universities and language academies in Europe, North America, Latin America, Australia, Asia and the Pacific. Established the start-up budget, negotiated purchase/leases for all equipment, materials and facilities. Elaborated marketing budget and plan, developed and implemented sales materials and other elements of the marketing process. Conceived web format and directed the writing and design of same.
Consultant/Study Abroad: Lake Tahoe Community College/USA May/Dec 2001
Invited by the Superintendent/President of the Lake Tahoe Community College District to assist in setting up the College's International Education Programs. Implemented both inbound and outbound programs. Supervised matching of course syllabi to those of foreign partner schools and negotiated exchange agreements. Established and implemented procedures for integration of inbound foreign students into the Lake Tahoe community and facilitated reception of first group. Established a proposed planning system for the incoming coordinator.
Group Marketing Director: don Quijote Spanish Schools/Spain 1997/2001
Led the international sales and marketing operations for the USA, UK and France.the three largest territories within the company. Marketing and sales activities focused on formulating, monitoring and analyzing systems aimed at optimizing the impact of traditional and new media on sales. Conceived and implemented standardized approach for fine-tuning budgets within the company. Led development of off-peak sales efforts and conceived employee incentive plan. Negotiated contracts and established a program of Latin American partner schools; developed the Company group program sales process; and conceived and implemented an international internship program to boost long-duration sales. Established direct links between the company and over 700 colleges and universities increasing U.S. sales 350%, sales in the UK market by 210% and contributed to growth averaging 60% in areas of responsibility during tenure with the company.
Group Level Vice President Marketing: Banco del Pichincha/Ecuador 1995/1997
Accomplishments included development and implementation of the the Country's first ever national-level consumer banking and financial services research project. Developed programs that packaged financial services allowing high-income clients to purchase all their services through the
bank. Responsibility for budget of US$13MM for the bank and co-ordination of Group budgets totaling more than US$70MM.
Senior Business Consultant: BizWiz, L.A., San Francisco and Miami 1989/1992
Provided international business development consulting services to companies interested in reaching the U.S. Latin market. Clients included Disney Epcott Center, Long John Silver Restaurants, Commodore Cruises, The Greater Miami Convention and Tourist Bureau and others.
Director, Direct Marketing: Campbell-Ewald/LA (Interpublic Group) 1987/1989
Director of the direct marketing for the Los Angeles office and responsible for $12MM portion of a $36MM budget. Instrumental in keeping the combined Sitmar/Princess Cruises account following the merger of the two companies.
Marketing Consultant: BizWiz, Los Angeles and San Francisco/USA 1984/1987
Development of client acquisition strategies and marketing/direct marketing plans for clients including Coca Cola, Disney Channel, General Telephone, Pearl Cruises, Citicorp, Landor Associates (New Coke and Coca Cola Japan), Wells Fargo Bank and Security Pacific Bank.
Vice President Research & Planning: D'Arcy Masius Benton and Bowles/USA 1982/1984
Founded strategic planning area in the San Francisco office of this ´Big-Five Agency´ to support national marketing and advertising campaigns for west coast clients such as Pearl Cruises, Sun Maid, Apple Computers and others.
Vice President Research & Planning: J Walter Thompson/Los Angeles/USA 1980/1982
Directed strategic planning research and stragetic plans for repositioning UTA French Airlines and the Tahiti Tourist Board and conceived their new campaign "Only 2 and a half hours beyond Hawaii". New model development research for Kawasaki Motorcycles; film theme research for 20th Century Fox and originated market research procedures on the Hispanic market for Sears.
Vice President Research: D'Arcy Masius Benton and Bowles/Los Angeles/USA 1977/1980
Developed market research programs supporting campaigns for Continental Airlines, McCulloch Chain Saws, Ben Hogan Golf Clubs and others.
Professional Affiliations
NAFSA: National Association of Foreign Study Advisors/International
ACTFL: American Council of Foreign Language Teachers Association
Honors, Grants and Awards
New Jersey Department of Education: Program Development grant.
Smithsonian Institution/Department of the Navy: Selected as Combat Artist in Viet Nam. Columbia University: Doctoral studies grant.
Professional Activities
Invited Speaker NAFSA Conference 2005: Presentation of Language Learning Efficiency Research Results.
Language Magazine: ´One-Size Fits All?´ Article using the results of language learning efficiency study to advocate immersion language training in 2 and 4-year schools.
Guest lecturer: London School of Business; Escuela de Negocios/Caixavigo, Spain; Northeastern University/USA; Delloite-Touche Professional Development Program/Ecuador and the Universidad de Los Andes/Ecuador and Perú.
Personal, Languages and Travel
Married, 2 children aged 9 and 12. Fluency in Spanish and moderate conversational knowledge of Japanese. Travel to over 60 different countries (Japan, South Pacific islands, China, Tibet, Bhutan, Nepal, India, Pakistan, Afganistan, the Middle East, Africa, Latin America, Europe, Egypt and others) with work experience on 4 continents.
